Comparing the Effects of Front-of-Package Labeling Schemes in Indonesia

Trial statusNot yet recruiting
Trial phaseNot applicable
Trial typeInterventional
Biological sexAll
Age18+
SponsorUniversity of North Carolina, Chapel Hill

About this trial

The goal of this study is to examine what type of front-of-package label (FOPL) would be most effective at discouraging consumption of products high in nutrients of concern in Indonesia. The main questions this experiment aims to answer are:

1. Would nutrient warning labels be more effective at discouraging consumption of products high in nutrients of concern compared to the Nutri-Level label? 2. Would nutrient warning labels improve consumers' ability to identify unhealthy products compared to the Nutri-Level label?

Additionally, this experiment also aims to determine how should nutrient warning labels be designed to most effectively discourage consumption of products high in nutrients of concern among Indonesian consumers.

Eligibility criteria

Qualifiers

18 years of age or older

Lives in Indonesia

Able to read and write in Indonesian

Has purchased processed foods in the last month

Disqualifiers

Less than 18 years old

Does not live in Indonesia

Not able to read and write in Indonesian

Has not purchased processed foods in the last month

Trial design

Treatments tested in this trial

  • Nutrient Warning Label
  • Nutri-Level

Treatment groups

1,000 Participants
are divided into 2 treatment groups

Locations

1
Carolina Population Center27516, Chapel HillNorth Carolina, United States

Sponsors and collaborators

University of North Carolina, Chapel Hill

Lead sponsor

Bloomberg Philanthropies

Collaborator